John Wanamaker? William Hesketh Lever? William Hulme Lever? Lord Leverhulme? William Wrigley Jr.? John T. Dorrance? Robert C. Ogden? George Washington Hill? Roy L. Smith? David Ogilvy? Anonymous? Dear Quote Investigator: Readers often ignore advertisements, but sometimes ads decisively influence purchasing decisions. A business mogul once humorously commented on this hit-or-miss quality. Here are two …
Tag Archives: John Wanamaker
The Customer Is Always Right
Marshall Field? Harry Gordon Selfridge? John Wanamaker? César Ritz? Anonymous? Dear Quote Investigator: There is a famous customer service slogan that has been highlighted by several business people. Here are two versions: The customer is always right. The customer is never wrong. Do you know who created this motto? Quote Investigator: The earliest close match …