Who Said It? Samuel Goldwyn? Robert Benchley? Gracie Allen? Alva Johnston? Anonymous?
Dear Quote Investigator: An entertaining legend about the powerful movie mogul Samuel Goldwyn has been amusing people for decades. “The Little Foxes” was a major Broadway hit in 1939 and Goldwyn was considering purchasing the rights to create a film based on the story. He asked his top advisor to see the play and report to him. Here is what the aide supposedly told Goldwyn together with his reply:
“Sam, it’s a great drama, but it might be a little too caustic.”
“I don’t care what it costs, I want it.”
This is my favorite anecdote about Goldwyn, and it is supported by the fact that he did buy the rights and made a classic movie starring Bette Davis. Could you research this quotation?
Quote Investigator:Thanks for sending in this fun story. Unfortunately, there is a problem with the timeline that makes this tale unlikely. In January 1930 the widely-syndicated columnist Walter Winchell reported a version of the joke based on the misconstrual of the word “caustic” that was being disseminated by the popular humorist and actor Robert Benchley. Thus, the core joke was in circulation about nine years before the premiere of “The Little Foxes”.
The tale centered on two movie magnates who began their careers in the garment business. This biographical detail matched Samuel Goldwyn who was a glove salesman before moving to Hollywood. The maladroit line was spoken by one of the magnates. Boldface has been added to excerpts: 1
They were in conference trying to save a new picture that lacked, what critics usually call, “a wallop.”
“If we could only get someone to fix it up,” said one.
“Why don’t you get Jim Tully?” suggested an executive.
“Jim Tully is too caustic!”
“Oh,” thundered one of the magnates, “the hell with the cost, get him!”
The writer Robert Benchley constructed many humorous stories, and it was possible that he simply invented this anecdote to entertain friends. Alternatively, he may have been present at a meeting when the line was spoken. Special thanks to ace researcher Bill Mullins who located the citation given above.
Here are some additional citations in chronological order.
- 1930 January 9, The Scranton Republican, On Broadway by Walter Winchell, Quote Page 5, Column 2, Scranton, Pennsylvania. (Newspapers_com) ↩