Tag Archives: Nolan Bushnell

The Secret to Creativity Is Knowing How to Hide Your Sources

Albert Einstein? C. E. M. Joad? Nolan Bushnell? Coco Chanel? Conan O’Brien? Franklin P. Jones? Charles Moore? Bruce Sterling? Joe Sedelmaier? Anonymous?

coco07Dear Quote Investigator: I have a difficult challenge for you. Here are three versions of a popular maxim:

1) The secret to creativity is knowing how to hide your sources.
2) Creativity is knowing how to hide your sources.
3) The key to originality is hiding your sources.

These expressions are usually attributed to the famous scientist Albert Einstein. However, no one bothers to supply any supporting references. Somehow the true source has magically disappeared, it seems. Would you please help to uncover the accurate provenance?

Quote Investigator: There is no substantive evidence that Einstein ever made a remark of this type. It is not listed in the comprehensive collection “The Ultimate Quotable Einstein” from Princeton University Press. 1

QI hypothesizes that this maxim evolved from a statement made in 1926 by a prominent English commentator and broadcaster named C. E. M. Joad. The initials abbreviated the full appellation Cyril Edwin Mitchinson Joad. Below is a dated series of phrases outlining the transformational process:

1926: the height of originality is skill in concealing origins
1933: originality is little more than skill in concealing origins
1938: originality was merely skill in concealing origins
1953: originality has been described as the art of concealing origins
1970: originality is the art of concealing your source
1985: creativity is the art of concealing your sources
1989: the secret to creativity is knowing how to hide your sources

In 1926 Joad published “The Babbitt Warren” in England, and the following year “The New Republic” magazine printed a review. Joad evaluated the United States harshly in his volume, and the reviewer reprinted a sampling of his critical remarks including a precursor of the adage under investigation. Boldface has been added to excerpts: 2

Whereas in Europe the height of originality is genius, in America the height of originality is skill in concealing origins.

In no country is personality valued as it is in America, and in no country is it so rare.

Joad was pleased with this expression, and he developed multiple variants which he placed in his later writings. As the saying continued to evolve it was attributed to Franklin P. Jones, Albert Einstein, Coco Chanel and others. Detailed citations are given further below.

Here are additional selected citations in chronological order.

Continue reading


  1. 2010, The Ultimate Quotable Einstein, Edited by Alice Calaprice, Princeton University Press, Princeton, New Jersey. (Examined on paper)
  2. 1927 March 9, The New Republic, Raspberries from England by Robert Littell, (Book Review of “The Babbitt Warren” by C. E. M. Joad), Start Page 74, Quote Page 74, Column 1, The Republic Publishing Company, New York. (Verified on microfilm)