Thomas Friedman? Dan Montano? Arthur M. Blank? Sue Tabor? Herb Caen? Anonymous?
Dear Quote Investigator: Last year I saw a motivational poster with a portrait of a lion. The text was a fable about lions and gazelles, and the title was something like the “The Key to Survival.” Paraphrasing: To survive the lion must catch the gazelle and the gazelle must outrun the lion. Do you recognize this saying, and do you know who created it?
Quote Investigator: Thomas Friedman helped to popularize the proverb about the lion and the gazelle by including it in his 2005 bestseller “The World is Flat” [TFLG]. He said that a sign written in Mandarin on the factory floor of an auto parts manufacturer in China recounted the tale. Friedman labeled the passage an “African proverb” and did not attempt to determine its origin. The quotation was disseminated via multiple avenues including his book and a motivational poster with the title “The Essence of Survival” that reprinted the text.
The earliest instance located by QI appeared in the Economist magazine in 1985 in an article titled “Lions or gazelles?” where the words were credited to a securities analyst named Dan Montano [DMLG]:
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle: when the sun comes up, you’d better be running.
Stockbrokers and bankers at a recent London conference on financial technology* laughed appreciatively at this sally from Mr. Dan Montano of Montano Securities, an American equities dealer. They chuckled, perhaps, a touch indulgently at predictable American excess.
* The Stock Exchange: Deregulation and New Technology: Oyez International Business Communications. London June 5th and 6th.
Montano may have constructed this proverb himself, or he may have relayed words that he heard or read elsewhere. The Economist gave no other ascription. Here are additional selected citations in chronological order.