If Matches Had Been Invented After Lighters They’d Be the Sensation of the Twentieth Century

George S. Kaufman? Ray Bradbury? Charles Norris? Bennett Cerf? Malcolm Bradbury?

Dear Quote Investigator: A cigarette lighter is an impressive invention, but in some ways it is inferior to a simple match that is ignited by friction. A lighter requires fuel and a spark source; it can malfunction in myriad ways. The following point has been attributed to the prominent playwright George S. Kaufman and to the famous science fiction author Ray Bradbury:

If matches had been invented after the cigarette lighter, they would have been hailed as a huge advance.

A new gadget may supersede an old one despite serious drawbacks. Would you please trace the above expression?

Quote Investigator: The earliest close match located by QI appeared in a long-running column called “Trade Winds” in “The Saturday Review”. The columnist, publisher, and anecdote collector Bennett Cerf relayed the following in 1944. Emphasis added to excerpts by QI:[ref] 1944 July 1, The Saturday Review, Trade Winds by Bennett Cerf, Section: The Literary Scene, Start Page 16, Quote Page 16, Column 2, Saturday Review Associates, New York. (Verified with hardcopy)[/ref]

In Dunhill’s, Charles Norris upset clerks by remarking, “If matches had been invented after your confounded lighters, can you imagine the excitement they would have caused?”

Dunhill sold expensive high-quality lighters. The name Charles Norris was ambiguous. It might have referred to the popular novelist Charles Gilman Norris.

Interestingly, the invention chronologies of the lighter and the match are complex because both devices required modifications and refinements to achieve practicality. Their developments overlapped.

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No Stone Unturned. No Tern Unstoned. No Stern Untoned

Ogden Nash? James Nelson Gowanloch? Frank Colby? Arthur Knight? Alfred Hitchcock? Anonymous?

Dear Quote Investigator: The popular creator of light verse Ogden Nash once crafted a poem that playfully altered a common phrase describing a thorough search: “no stone unturned”. The comical transformation produced “no tern unstoned” and “no stern untoned”. Did Nash originate these two phrases?

Quote Investigator: In 1952 Ogden Nash published “The Private Dining Room and Other New Verses” which included a poem titled “Everybody’s Mind To Me a Kingdom Is or A Great Big Wonderful World It’s”. The following lines exhibited the wordplay. Emphasis added to excerpts by QI:[ref] 1953 (U.S Publication 1952), The Private Dining Room and Other New Verses by Ogden Nash, Poem: Everybody’s Mind To Me a Kingdom Is or A Great Big Wonderful World It’s, Start Page 27, Quote Page 27, J. M. Dent & Sons, London. (Verified with hardcopy)[/ref]

This I shall do because I am a conscientious man, when I throw rocks at sea birds I leave no tern unstoned,

I am a meticulous man, and when I portray baboons I leave no stern untoned,

Interestingly, both of these phrases were already in circulation as shown below.

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A Drama Critic Leaves No Turn Unstoned

George Bernard Shaw? Catholic Standard and Times? Ethel Watts Mumford? Oliver Herford? Addison Mizner? Arthur Wimperis? Colette d’Arville? Ogden Nash? Diana Rigg?

Dear Quote Investigator: The famous playwright George Bernard Shaw has been credited with a clever bit of wordplay concerning the role of a critic. The quip transforms the following venerable idiom describing a thorough search:

Leave no stone unturned

Shaw’s challenging plays sometimes received poor reviews, and according to legend he once responded:

A dramatic critic is a man who leaves no turn unstoned.

The word “turn” refers to the performance given by an individual on the stage. Would you please help me to trace this comical phrase?

Quote Investigator: George Bernard Shaw received credit for this expression from a journalist in London in 1930. See further below. Yet, no precise source was specified, and the joke had already been circulating for many years.

In 1899 the characters “Hi Tragerdy” and “Lowe Comerdy” exchanged lines about an unsuccessful vaudeville show encountering a hostile audience. Emphasis added to excerpts by QI:[ref] 1899 August 17, The Dallas Morning News, Light Things, Quote Page 6, Column 5, Dallas, Texas. (GenealogyBank)[/ref]

“Your experience in vaudeville, then, was not very pleasant?” Hi Tragerdy was saying.
“No,” replied Lowe Comerdy; “at Oshkosh they threw rocks at each one of us as we came on for our acts.”
“Pretty severe way of showing their disapproval.”
“Yes; in their efforts to impress us with their utter disgust they left no turn unstoned.”-Standard and Catholic Times

The above item appeared in multiple periodicals such as “The Dallas Morning News” of Dallas, Texas; “The Daily Northwestern” of Oshkosh, Wisconsin;[ref] 1899 August 29, The Daily Northwestern (The Oshkosh Northwestern), Short Notes, Quote Page 6, Column 1, Oshkosh, Wisconsin. (Newspapers_com)[/ref] “The Record-Union” of Sacramento, California;[ref] 1899 September 15, The Record-Union, One Bad Turn Deserves Another (Filler item), Quote Page 2, Column 4, Sacramento, California. (Newspapers_com)[/ref] and “Puck” of New York City.[ref] 1899 October 11, Puck, Volume 46, Issue 1170, One Bad Turn Deserved Another, Quote Page 15, Column 4, New York. (ProQuest American Periodicals)[/ref] The Texas newspaper acknowledged the “Standard and Catholic Times”. The other three acknowledged the “Catholic Standard and Times”.

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It Is Difficult to Get a Man to Understand Something When His Salary Depends Upon His Not Understanding It

Upton Sinclair? H. L. Mencken? William Jennings Bryan? C. E. M. Joad? Christopher Matthews? Paul Krugman? Anonymous?

Dear Quote Investigator: Financial incentives can compromise the critical faculties of an individual. Here are four versions of this insight:

  1. Never argue with a man whose job depends on not being convinced.
  2. It is difficult to get a man to understand something, when his salary depends upon his not understanding it.
  3. It can be very hard to understand something, when misunderstanding it is essential to your paycheck.
  4. It is rather pointless to argue with a man whose paycheck depends upon not knowing the right answer.

I think either muckraker Upton Sinclair or curmudgeon H. L. Mencken employed this expression. Would you please trace it?

Quote Investigator: Upton Sinclair ran for Governor of California in the 1930s, and the coverage he received from newspapers was unsympathetic. Yet, in 1934 some California papers published installments from his forthcoming book about the ill-fated campaign titled “I, Candidate for Governor, and How I Got Licked”. Emphasis added to excerpts by QI:[ref] 1934 December 11, Oakland Tribune, I, Candidate for Governor and How I Got Licked by Upton Sinclair, Quote Page 19, Column 3, Oakland, California. (Newspapers_com)[/ref]

I used to say to our audiences: “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”

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Impossible is just a big word thrown around by small men. . . Impossible is temporary. Impossible is nothing

Muhammad Ali? Laila Ali? David Beckham? Aimee Lehto? Boyd Coyner? Anonymous?

Dear Quote Investigator: A forceful statement about overcoming obstacles and adversity begins with the following statement:

Impossible is just a big word thrown around by small men . . .

These words are usually attributed to the famous U.S. boxer Muhammad Ali, but I have been unable to find a solid citation. Would you please help?

Quote Investigator: In 2004 the athletic shoe and sportswear company Adidas ran a global advertising campaign. Aspirational sports figures such as Muhammad Ali, Laila Ali (his daughter), and David Beckham were featured in the blitz. The ad copy included the following striking passage which appeared in uppercase text superimposed on pictures of these sports heroes. Emphasis added to excerpts by QI:[ref] 2004 February 9, Sports Illustrated, Volume 100, Number 5, (Multipage advertisement inserted after the Letters section), Start Page 15, Time Inc., New York. (Verified with microfilm and scans)[/ref]

IMPOSSIBLE IS JUST A BIG WORD THROWN AROUND BY SMALL MEN WHO FIND IT EASIER TO LIVE IN THE WORLD THEY’VE BEEN GIVEN THAN TO EXPLORE THE POWER THEY HAVE TO CHANGE IT. IMPOSSIBLE IS NOT A FACT. IT’S AN OPINION. IMPOSSIBLE IS NOT A DECLARATION. IT’S A DARE. IMPOSSIBLE IS POTENTIAL. IMPOSSIBLE IS TEMPORARY.

IMPOSSIBLE IS NOTHING.

The campaign included images of Muhammad Ali, Laila Ali, and David Beckham with the text above superimposed or adjacent. Yet, none of these athletes crafted the passage.

The campaign was created for Adidas by the advertising organization TBWA. The manifesto was written by creative professional Aimee Lehto, and the keystone line “Impossible is nothing” was crafted by fellow creative Boyd Coyner. They both deserve credit for the memorable words as indicated in the “Advertising Age” citation presented together with other information below.

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When You Hear Hoofbeats Look for Horses Not Zebras

Hilton Read? Theodore E. Woodward? Ele and Walt Dulaney? Harley S. Smyth? Anonymous?

Dear Quote Investigator: In medicine the symptoms of a patient are often compatible with a variety of ailments. A skilled diagnostician will use probabilistic reasoning when deciding which ailment is the most likely. Bayesian inference first highlights common maladies instead of rare ones. Here are three versions of a germane saying:

  • When you hear hoofbeats look for horses not zebras.
  • If you hear hoof beats in the distance don’t expect a zebra.
  • When you hear hooves think of horses before zebras.

Admittedly, these adages work best outside of a zoo and on a non-African continent. Would you please examine the provenance of this saying?

Quote Investigator: The earliest published evidence located by QI appeared in the “Arkansas Gazette” of Little Rock, Arkansas in October 1962. Emphasis added to excerpts by QI:[ref] 1962 October 5, Arkansas Gazette, Section: Sports and Markets, Our Town by Charles Allbright, At First, Anyway, Quote Page 1B, Column 1, Little Rock, Arkansas. (GenealogyBank)[/ref]

The father of a young man who was there reports that at the University of Arkansas School of Medicine this week a doctor surrounded himself with about a dozen students and sought to go to the heart of proper diagnostic procedure.

In the end he summed up good diagnosis this way: “When you hear hoofbeats in the night, look for horses — not zebras.”

The passage above occurred in a column called “Our Town” by Charles Allbright, but the participants were unidentified.

An earlier origin for the saying has been suggested. However, the claim is weakened by a multi-decade delay. For example, a variant statement has been ascribed to Dr. Theodore E. Woodward circa 1940s. Evidentiary support appeared in the 1980s. See the citations further below.

This article presents a snapshot of current knowledge, and future researchers may discover material that alters the ascription.

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Read In Order To Live

Gustave Flaubert? Edward Bulwer-Lytton? Apocryphal?

Dear Quote Investigator: The prominent French literary figure Gustave Flaubert, author of Madame Bovary, placed great value on reading. The following statement is often attributed to him:

Read in order to live.

Would you please determine whether these words are apocryphal?

Quote Investigator: In 1867 Gustave Flaubert wrote a letter containing advice to Mademoiselle Leroyer de Chantepie. An English translation appeared in 1895. Emphasis added to excerpts by QI:[ref] 1895, Gustave Flaubert As Seen in His Works and Correspondence by John Charles Tarver, Letter from Gustave Flaubert to Mademoiselle Leroyer de Chantepie, Date: June 16, 1867, Start Page 232, Quote Page 233 and 234, Archibald Constable and Company, Westminster, U.K. (HathiTrust Full View) link [/ref]

You ask me what books to read. Read Montaigne; read him slowly, steadily. He will calm you. And do not listen to people who talk of his egotism. You will like him, you will see. But do not read, as the children read, to amuse yourself, nor as ambitious people read, to get instruction. No! read to live!

Make an intellectual atmosphere for your soul, which shall be composed of the emanation of all the great minds. Study Shakespeare and Goethe thoroughly. Read translations of the Greek and Roman authors,—Homer, Petronius, Plautus, Apuleius, etc.

The phrasing above differs slightly from the version specified by the questioner; however, some other translations provide an exact match.

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Practice Random Acts of Kindness and Senseless Acts of Beauty

Anne Herbert? Chuck Wall? Ann Landers? George Carlin? Anonymous?

Dear Quote Investigator: Anyone listening to the news is confronted by disheartening phrases such as “random act of violence” and “ugly act of cruelty”. Yet, these phrases have been creatively reconstructed to produce uplifting suggestions. Here are three versions:

  • Practice random acts of kindness and senseless acts of beauty.
  • Commit acts of random kindness and senseless beauty.
  • Today I will commit one random act of senseless kindness.

Would you please explore the history of these sayings?

Quote Investigator: The earliest strong match known to QI appeared in the July 1985 issue of the influential countercultural journal “Whole Earth Review”. The California-based writer Anne Herbert penned an article titled “Random Kindness and Senseless Acts of Beauty”. Emphasis added to excerpts by QI:[ref] 1985 July, Whole Earth Review, Number 47, Random kindness senseless acts of beauty by Anne Herbert, Subsection: RK/SAB, Start Page 92, Quote Page 96, Point Foundation, San Francisco. (Academic One File Gale)[/ref]

Anything you think there should be more of, do it randomly. Don’t await a reason. It will make itself be more, senselessly.

Scrawl it on the wall: RANDOM KINDNESS AND SENSELESS ACTS OF BEAUTY

I used to have fantasies of positive vandalism. Breaking into the school and painting a dirty room bright colors overnight. Fixing broken glass in people’s houses while they’re gone. Leaving full meals on tables in the struggling part of town.

QI believes that Anne Herbert deserves credit for this expression. The citation above is listed in the important references “The Quote Verifier” by Ralph Keyes[ref] 2006, The Quote Verifier by Ralph Keyes, Quote Page xiii, 176, and 320, St Martin’s Griffin, New York. (Verified on paper)[/ref] and “The Yale Book of Quotations” edited by Fred R. Shapiro.[ref] 2006, The Yale Book of Quotations by Fred R. Shapiro, Section: Anne Herbert, Quote Page 356, Yale University Press, New Haven. (Verified with hardcopy) [/ref]

Below are additional selected citations in chronological order.

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Try Not To Become a Man of Success But Rather Try To Become a Man of Value

Albert Einstein? Apocryphal?

Dear Quote Investigator: The blinkered pursuit of success can lead an individual to ignore other aspects of life such as adventure, humor, spirituality, exploration, altruism, and curiosity. Albert Einstein apparently offered pertinent advice. Here are four versions:

  • Try not to become a person of success but rather a person of value.
  • Do not try to become a person of success but try to become a person of value.
  • Try not to become a man of success but rather try to become a man of value.
  • Try to become not a man of success but try rather to become a man of value.

Would you please examine the provenance of this expression?

Quote Investigator: Some months before Albert Einstein’s death in April 1955 an editor of “LIFE” magazine named William Miller visited the famous scientist at his home in Princeton, New Jersey. The journalist was accompanied by his son Pat Miller and by Professor William Hermanns of San Jose State in California. Einstein responded to the son’s desire for guidance in life. Emphasis added to excerpts by QI:[ref] 1955 May 2, LIFE, Death of a Genius: His fourth dimension, time, overtakes Einstein, Subsection: Old Man’s Advice to Youth: ‘Never Lose a Holy Curiosity’ by William Miller (Editor at LIFE magazine), Start Page 62, Quote Page 64, Time Inc., New York. (Google Books Full View) link [/ref]

The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery each day.

Never lose a holy curiosity. Try not to become a man of success but rather try to become a man of value. He is considered successful in our day who gets more out of life than he puts in. But a man of value will give more than he receives.

The text above appeared in the May 2, 1955 issue of “LIFE”. The initial statement used the word “man” to designate an individual of unspecified sex instead of “person” which often occurs in modern instances. Also, over time variant phrases have proliferated based on compression and word re-ordering.

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Plans Are Worthless, But Planning Is Everything

Dwight D. Eisenhower? Winston Churchill? Richard M. Nixon? Helmuth von Moltke? Mike Tyson? Anonymous

Dear Quote Investigator: The World War II leader and U.S. President Dwight D. Eisenhower apparently made a paradoxical statement about preparation. Here are two versions:

1) Plans are useless, but planning is indispensable.
2) Plans are worthless, but planning is essential.

Would you please explore the origin of this saying?

Quote Investigator: In 1950 Dwight Eisenhower wrote a letter to a U.S. diplomat in which he ascribed a military-oriented version of the saying to an anonymous soldier. Emphasis added to excerpts by QI:[ref] 1984, The Papers of Dwight David Eisenhower, Volume XI: Columbia University, Editor Louis Galambos et al, Letter from: Dwight Eisenhower, Letter to: Hamilton Fish Armstrong, Date: December 31, 1950, Start Page 1516, Quote Page 1516, Johns Hopkins University Press, Baltimore, Maryland. (Verified with hard copy)[/ref]

. . . I always remember the observation of a very successful soldier who said, “Peace-time plans are of no particular value, but peace-time planning is indispensable.”

During a speech in November 1957 Eisenhower employed the saying again. He told an anecdote about the maps used during U.S. military training. Maps of the Alsace-Lorraine area of Europe were used during instruction before World War I, but educational reformers decided that the location was not relevant to American forces. So the maps were switched to a new location within the U.S. for planning exercises. A few years later the military was deployed and fighting in the Alsace-Lorraine:[ref] 1958, Public Papers of the Presidents of the United States, Dwight D. Eisenhower, 1957, Containing the Public Messages, Speeches, and Statements of the President, Remarks at the National Defense Executive Reserve Conference, Date: November 14, 1957, Start Page 817, Quote Page 818, Published by the Federal Register Division, National Archives and Records Service, General Services Administration, Washington D.C. (HathiTrust Full View) link [/ref]

I tell this story to illustrate the truth of the statement I heard long ago in the Army: Plans are worthless, but planning is everything. There is a very great distinction because when you are planning for an emergency you must start with this one thing: the very definition of “emergency” is that it is unexpected, therefore it is not going to happen the way you are planning.

The details of a plan which was designed years in advance are often incorrect, but the planning process demands the thorough exploration of options and contingences. The knowledge gained during this probing is crucial to the selection of appropriate actions as future events unfold.

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