Category Archives: Frank Outlaw

Watch Your Thoughts, They Become Words; Watch Your Words, They Become Actions

Ralph Waldo Emerson? Lao Tzu? Frank Outlaw? Gautama Buddha? Bishop Beckwaith? Father of Margaret Thatcher?

ralphbilo02Dear Quote Investigator: What do the following people have in common: Transcendentalist Ralph Waldo Emerson, Chinese philosopher Lao Tzu, supermarket magnate Frank Outlaw, spiritual teacher Gautama Buddha, and the father of Margaret Thatcher? Each one of these individuals has been credited with versions of the following quote:

Watch your thoughts. They become words. Watch your words. They become deeds. Watch your deeds. They become habits. Watch your habits. They become character. Character is everything.

Can you sort out this confusing situation?

Quote Investigator: The earliest evidence of a closely matching expression located by QI was published in a Texas newspaper feature called “What They’re Saying” in May 1977. The saying was ascribed to the creator of a successful U.S. supermarket chain called Bi-Lo: 1

“Watch your thoughts, they become words;
watch your words, they become actions;
watch your actions, they become habits;
watch your habits, they become character;
watch your character, for it becomes your destiny.”

FRANK OUTLAW
Late President of the Bi-Lo Stores

QI believes that this saying evolved over many decades. One interesting property that is shared between the modern expression and several precursor sayings involves wordplay. Consider five of the key words in the saying: words, actions, thoughts, character, and habits. The initial letters can be arranged to spell the repeated focal term: w, a, t, c, h. This type of wordplay will be discussed further below.

Below are additional selected citations in chronological order Continue reading

Notes:

  1. 1977 May 18, San Antonio Light, What They’re Saying, Quote Page 7-B (NArch Page 28), Column 4, San Antonio, Texas. (NewspaperArchive)