Warren Buffett? Howard Buffett? Nancy Miller? Henry F. Kletzing? Robert Quillen? Anonymous?

Question for Quote Investigator: A positive reputation is fragile. Here are three versions of a popular saying:
(A) It takes years to build up a good reputation which may be destroyed in five minutes.
(B) It takes 20 years to build a reputation and five minutes to ruin it.
(C) It takes a lifetime to build a reputation and five minutes to ruin it.
This saying has been credited to the prominent U.S. investor and philanthropist Warren Buffett, but I am skeptical. I have not seen a solid citation, and I suspect that the statement was circulating before Buffett was born. Would you please explore this topic?
Reply from Quote Investigator: Warren Buffett was born in 1930, and a version of the saying appeared in the “San Antonio Daily Express” of Texas many years earlier in 1891. Boldface added to excerpts by QI:1
The Waxahachie Enterprise deplores the fact that it takes years to build up a good reputation which may be destroyed in five minutes.
The newspaper in San Antonio acknowledged a newspaper in Waxahachie, Texas. The creator of the saying remains anonymous. The phrasing is highly variable, and QI believes earlier instances probably exist.
There is substantive evidence that Warren Buffett employed the saying. In September 1991 journalist Nancy Miller of “USA Today” published a profile of Warren Buffet which contained the following remarks from the investor’s son Howard Buffett:2
One of the most vivid childhood memories his son Howard has of his father is a lecture on the value of a good name. “I was 11 years old,” Howard recalls. “We were driving down the street, and he said, ‘It takes 20 years to build a reputation and five minutes to ruin it.'”
Howard Buffett was born in December 1954; hence, if Howard’s memory is correct then he heard the saying from Warren in 1965 or 1966. This evidence is indirect, and QI has not yet found direct evidence in a speech, interview, or essay by Warren Buffett.
Below are additional selected citations in chronological order.
Continue reading “Quote Origin: It Takes 20 Years To Build a Reputation and Five Minutes To Ruin It”







