Samuel Goldwyn? Louella Parsons? Sylvia Porter? Leonard Hall? Apocryphal?

Question for Quote Investigator: A famous producer from the Golden Age of Hollywood once complained to his scriptwriters that their stories were uninspired. The producer made an inadvertently comical request:
Let’s have some new cliches.
This saying has been attributed to Samuel Goldwyn, but I am skeptical. Would you please explore this topic?
Reply from Quote Investigator: The earliest ascription to Samuel Goldwyn found by QI appeared in an article by prominent gossip columnist Louella Parsons published in the September 1948 issue of “Cosmopolitan” magazine. Parsons used the initials S. G. when referring to Goldwyn. Boldface added to excerpts by QI:1
I wouldn’t, naturally, want to mention any names. But one of Hollywood’s most alert producers, whose initials are S. G. and who, a little more than a year ago, got an Oscar for a particularly fine picture, has lately been belaboring his writers “to come up with some new cliches.”
The notion of “new cliches” began to appear many years earlier, but usually the intention was not humorous. For example, in 1921 “The State” newspaper of South Carolina printed the following:2
The American position in regard to Hungarian affairs is said to be one of “interested observation.” This deserves to rank alongside “view with alarm,” and “point with pride.” Some brand-new cliches, to use a paradox, are getting themselves made every day.
In 1927, theater critic Harold E. Clurman wrote about the emergence of “new cliches” in plays, but this usage was also not intended to be humorous:3
So today many “unconventional” plays dealing with various types of Americans: the puritan, the repressed, the straitlaced, and hard-headed, the emancipated and the simple, are more or less conventional hokum cut after the latest pattern—the new cliches. So too, for example, the majority of plays, however intelligently maneuvered, dramatizing a “sex problem” on a psychoanalytic basis or plays about plain people with very plain speech.
The notion of deliberately creating and employing “new cliches” was discussed by journalist Leonard Hall in 1936:4
… we are busily trying to age some new cliches to fit these matters.
Below are additional selected citations in chronological order.
Continue reading “Quote Origin: I’m Sick and Tired of These Old Cliches. Let’s Have Some New Cliches”






