The Merely Different Is Not Always Better, But the Better Is Always Different

David Rowland? Dale Dauten? Art Weinstein? William C. Johnson? Sun Microsystems? Anonymous? Dear Quote Investigator: Attempting something new and innovative is crucial to success in many fields, but triumph is not guaranteed. An unfamiliar or unusual strategy may fail. Designers have advanced the following adage: Different isn’t always better, but better is always different. Memorability …