Tag: Edward L. Bernays

Pablo Picasso? Edward L. Bernays?

Dear Quote Investigator: Achieving happiness is often challenging. Some people intensely dislike their work life and attempt to obtain joy elsewhere. There is a quotation that cautions against allowing this type of dichotomy to rule one’s life, and this valuable guidance has been attributed to the famous painter Pablo Picasso, but I have never seen a good citation. Would you please explore this topic?

Quote Investigator: This advice about avoiding a pernicious dichotomy was formulated by Edward L. Bernays who was an important pioneer in the controversial disciplines of public relations, advertising, and propaganda.

Bernays contributed a short untitled essay to a 1986 book called “Are You Happy?: Some Answers to the Most Important Question in Your Life” compiled by Dennis Wholey. Bernays suggested that colleges should offer a course called “Personal Happiness”, and he emphasized the value of psychological tests to help the job selection process. Bernays also gave the following warning. Boldface has been added to excerpts:^[1]1986, Are You Happy?: Some Answers to the Most Important Question in Your Life, Compiled by Dennis Wholey, Section: Edward L. Bernays, Start Page 94, Quote Page 94, Houghton Mifflin Company, Boston, … Continue reading

I say, “Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.”

QI has found no substantive evidence that Pablo Picasso ever made a matching remark. Below are additional selected citations in chronological order.

Continue reading Never Permit a Dichotomy to Rule Your Life