Category Archives: Steve Jobs

Good Artists Copy; Great Artists Steal

Steve Jobs? Pablo Picasso? T. S. Eliot? W. H. Davenport Adams? Lionel Trilling? Igor Stravinsky? William Faulkner? Apocryphal?

Stravinsky03Dear Quote Investigator: The gifted entrepreneur Steve Jobs made some controversial comments about innovation during his career. He expressed strong agreement with the following aphorism which he ascribed to the famous painter Pablo Picasso:

Good artists copy; great artists steal.

Did Picasso really make this remark? Are there other examples of similar statements?

Quote Investigator: An intriguing precursor appeared in an article titled “Imitators and Plagiarists” published in The Gentleman’s Magazine in 1892. The author was W. H. Davenport Adams, and the terminology he used was transposed: “to imitate” was commendable, but “to steal” was unworthy. Adams extolled the works of the famed poet Alfred Tennyson, and presented several examples in which Tennyson constructed his verses using the efforts of his artistic antecedents as a resource. In the following passage Adams referred to his aphorism as a “canon”, and he placed it between quotation marks. Boldface has been added to some excerpts below: 1

Of Tennyson’s assimilative method, when he adopts an image or a suggestion from a predecessor, and works it up into his own glittering fabric, I shall give a few instances, offering as the result and summing up of the preceding inquiries a modest canon: “That great poets imitate and improve, whereas small ones steal and spoil.”

Note that Adams depicted poets who stole harshly, but the adage used by Jobs was accepting of the artist who copied or stole: one was good, and the other was great. Adams concluded his essay with additional praise for Tennyson and a condemnation of plagiarists. Oddly, the word “plagiarizes” was incorporated in later variants of the expression.

In 1920 the major poet T. S. Eliot published “The Sacred Wood: Essays on Poetry and Criticism”, and he presented his own version of the maxim. Eliot interchanged the terminology used by Davenport by suggesting that: “to imitate” was shoddy, and “to steal” was praiseworthy. This change moved the expression closer to the modern incarnation employed by Steve Jobs: 2

One of the surest of tests is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different from that from which it was torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.

Here are additional selected citations in chronological order.

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Notes:

  1. 1892 June, The Gentleman’s Magazine, Volume 272, Imitators and Plagiarists (Part 2 of 2) by W. H. Davenport Adams, Start Page 613, Quote Page 627 and 628, Published by Chatto & Windus, Piccadilly, London. (Google Books full view) link
  2. 1920, The Sacred Wood: Essays On Poetry and Criticism by T. S. Eliot, Section: Philip Massinger, Quote Page 114, Methuen & Company Ltd., London. (Internet Archive)

I Don’t Want To Be the Richest Man in the Cemetery

Steve Jobs? Colonel Harland Sanders? Ed Wynn? The Sportsmen? Skeets Gallagher? Clifford Odets?

Dear Quote Investigator: Steve Jobs was the most fascinating entrepreneur and business leader of modern times in my opinion. Several of his quotations were reprinted in articles after his death at the early age of 56. This one captured my interest [SJWJ]:

Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

Did Jobs originate the expression in the first sentence or have other wealthy people used this saying?

Quote Investigator: The earliest evidence of this general expression located by QI was published in an interview in January 1932 with Ed Wynn who was a very popular comedian. He became wealthy performing in multiple venues: vaudeville, Broadway, radio, and films. He also lost most of his money in a business reversal before his earnings made him prosperous again. In 1932 he spoke of his life philosophy [EWBG]:

“I have no ambition to be the wealthiest man in the cemetery,” he said. “And that, my boy, is the most brilliant thing I ever said. It is worthy of a greater brain than mine.”

“I made and lost four million before I found I needed only one to be happy.”

This turn of phrase impressed the Boston Globe headline writer who incorporated it in the article title “Ed Wynn Doesn’t Yearn to Be Wealthiest Man in Cemetery”. Note, Wynn used the word “wealthiest”, but he was later quoted using the synonym “richest” that is more common in the modern versions of the saying.

The phrase was used by silent film star Douglas MacLean, playwright Clifford Odets, actor Skeets Gallagher, KFC entrepreneur Colonel Harland Sanders, and others in later years. It even appeared in the title of a song in 1948 according to Billboard magazine. Here are additional selected citations in chronological order.

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