The Answer to Life, the Universe and Everything Is Forty-Two

Douglas Adams? Deep Thought? Geoffrey Hinton? Apocryphal? Question for Quote Investigator: The number forty-two is sometimes presented as the answer to life’s deepest question. Where did this answer originate? Who suggested this eccentric and opaque answer? Reply from Quote Investigator: In 1978 BBC Radio 4 broadcast the science fiction comedy series “The Hitchhiker’s Guide to …

To Give Real Service You Must Add Something — Sincerity and Integrity

Douglas Adams? Donald A. Adams? Anonymous? Dear Quote Investigator: A popular business adage states that providing real service to a customer requires a crucial added ingredient known as sincerity and integrity. This notion has confusingly been credited to two different people: Douglas Adams and Donald A. Adams. The first was a science fiction humorist who …