Arthur D. Little Consulting Firm? JoAnne Yates? John H. Dessauer? Ian H. Gordon? Horace Becker? JoAnne Yates? Apocryphal? Question for Quote Investigator: Predicting the demand for an innovative product is remarkably difficult. Apparently, the company that invented the photocopier hired a prestigious consulting firm to estimate future sales. The result was a statement like the …
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