IBM Motto? Richard Hamming? Sia Armajani? Howard Dimmig? Anonymous?

Question for Quote Investigator: Machines can perform work which humans do not wish to perform because it is repetitive and dangerous. Yet, as we enter the age of advanced AI there are many humans who desire to continue to perform creative and engaging tasks. Here are two versions of a pertinent motto:
(1) Machines should work. People should think.
(2) Man should think. Machines should work.
Would you please explore the provenance of this saying?
Reply from Quote Investigator: The earliest match found by QI appeared in February 1968 within “The Oregon Statesman” of Salem, Oregon. A short piece titled “Work vs. Thinking” contained the saying. Boldface added to excerpts by QI:1
The slogan of IBM is “Machines should work. People should think.” Highly paid executives dream up such mottos. They are not released until they have run the gauntlet of marketing research and public opinion testing. So, perhaps we shouldn’t be so audacious as to imply criticism, but we think it doesn’t compute.
QI hypothesizes that the saying was created by IBM copywriters. The precise identity of the person who crafted the motto remains unknown.
Below are additional selected citations in chronological order.
Continue reading “Motto Origin: Machines Should Work. People Should Think”







