When They Say It’s Not About Money, It’s About Money

Abe Martin? Kin Hubbard? H. L. Mencken? Jim Courier? George Young? Gary Shelton? Mike Lupica? Dale Bumpers? Shannon Sharpe?

Dear Quote Investigator: Contract negotiations are tough, and disputes usually involve money. Yet, participants sometimes highlight other issues as paramount. Jaded observers have crafted the following dictum:

When they say it’s not about the money. Just remember, it is about the money.

Would you please explore the provenance of this saying?

Quote Investigator: The earliest match known to QI appeared in the widely-syndicated newspaper feature “Abe Martin” in 1916. Boldface added to excerpts by QI: 1

When a feller says: “It hain’t th’ money, but th’ principle o’ th’ thing,” it’s th’ money.

The “Abe Martin” illustration and accompanying words were crafted by Frank McKinney Hubbard who was best known as Kin Hubbard.
Thanks to quotation researcher Barry Popik who located the Hubbard citation.

Below are additional selected citations in chronological order.

Continue reading When They Say It’s Not About Money, It’s About Money


  1. 1916 November 24, Franklin Evening News, Abe Martin, Syndicate: National Newspaper Service, Quote Page 4, Column 4, Franklin, Pennsylvania. (Newspapers_com)