Not Everything That Counts Can Be Counted

Albert Einstein? William Bruce Cameron? Hilliard Jason? Stephen Ross? Lord Platt? George Pickering?

Dear Quote Investigator: Recently I saw a comic strip titled “Baby Einstein” that contained a few quotations that are often attributed to Albert Einstein. I think the following saying is very insightful:

Not everything that counts can be counted, and not everything that can be counted counts.

If I use this quotation should I credit it to Einstein?

Quote Investigator: QI suggests crediting William Bruce Cameron instead of Albert Einstein. Cameron’s 1963 text “Informal Sociology: A Casual Introduction to Sociological Thinking” contained the following passage. Emphasis added to excerpts by QI: 1

It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and draw charts as the economists do. However, not everything that can be counted counts, and not everything that counts can be counted.

There are several books that attribute the quote to Cameron and cite this 1963 book. QI was unable to find earlier instances of the saying. Researcher John Baker identified this citation.

This maxim consists of two parallel and contrasting phrases:

Not everything that can be counted counts.
Not everything that counts can be counted.

The position of the two key terms “counted” and “counts” is reversed in the two different phrases. This rhetorical technique is referred to as chiasmus or antimetabole. QI hypothesizes that the two phrases were crafted separately and then at a later time combined by Cameron to yield the witty and memorable maxim.

When was the connection with Albert Einstein established? The earliest relevant cite that QI could find was dated 1986, however, this is more than thirty years after the death of Einstein in 1955. Thus, the evidence is weak, and the link to Einstein is not solidly supported. The details for this citation are given further below.

Here are additional selected citations in chronological order.

Continue reading Not Everything That Counts Can Be Counted


  1. 1963, Informal Sociology, a casual introduction to sociological thinking by William Bruce Cameron, Page 13, Random House, New York. (Google Books snippet view) (Checked on paper: Fifth printing, January 1967; Copyright 1963) link