No One Wants a Drill. What They Want Is the Hole

Clayton M. Christensen? Theodore Levitt? L. E. ‘Doc’ Hobbs? Percy H. Whiting? Leo McGivena? Robert G. Seymour? Zig Ziglar? Anonymous? Dear Quote Investigator: Companies sell products to solve the problems that their customers encounter. An emphasis on existing products and incremental changes causes an organization to ignore or misunderstand customer motivations. Here is one version …

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