Category Archives: Zig Ziglar

What You Get By Reaching Your Goals Is Not Nearly So Important As What You Become By Reaching Them

Johann Wolfgang von Goethe? Henry David Thoreau? Zig Ziglar?

achieve08Dear Quote Investigator: Many self-help and inspirational books contain this guidance:

What you get by achieving your goals is not as important as what you become by achieving your goals.

These words have been ascribed to three disparate individuals: German literary titan Johann Wolfgang von Goethe, famed transcendentalist Henry David Thoreau, and popular motivational speaker Zig Ziglar. What do you think?

Quote Investigator: QI has found no substantive evidence that Goethe or Thoreau employed this expression.

The earliest match located by QI appeared in the curiously titled 1974 book “Biscuits, Fleas, and Pump Handles” by Zig Ziglar. One section of the work discussed the necessity of formulating and striving for goals. Emphasis added to excerpts by QI: 1

I want to emphasize that what you get by reaching your goals is not nearly so important as what you become by reaching them. What about you? Are you sold on the necessity of having goals?

The phrasing above differed from the common modern instance, e.g., the word “reaching” appeared instead of “achieving”. Nevertheless, the statement provided a strong semantic match.

Below are additional selected citations in chronological order. Continue reading


  1. 1974, Biscuits, Fleas, and Pump Handles by Zig Ziglar, Segment 4: Goals, Chapter 4: Reaching Your Goals, Quote Page 171, Published by Update Division of Crescendo Publications, Dallas, Texas. (Verified with scans)

We Cannot Go Back and Start Over, But We Can Begin Now, and Make a New Ending

Zig Ziglar? Carl Bard? James R. Sherman? Philadelphia Eagles Football Team? Barrie M. Tritie? Dennis Reinhart? Maria Robinson? Jessie Jones?

start07Dear Quote Investigator: Whenever I reach a dead-end or feel that I am stuck in a rut I can be re-energized by the following inspirational saying:

Although no one can go back and make a brand new start, anyone can start from now and make a brand new ending.

These words have been attributed to the prominent motivational speaker Zig Ziglar and someone named Carl Bard. Would you please explore the provenance of this expression?

Quote Investigator: Zig Ziglar did employ this saying, and he credited Carl Bard. However, the earliest citation located by QI was written by another individual. In 1982 the author James R. Sherman, Ph. D. published a book titled “Rejection” which included the following prefatory statement:

All of us have been rejected more than once. We’ve been turned down for jobs, had applications refused, and lost out in romance.

Sherman’s work was designed to help readers constructively overcome the psychological pain resulting from rejection. A chapter called “How to Survive Rejection” contained an instance of the saying under examination. Boldface has been added to excerpts: 1

First of all, you have to accept the fact that your rejection is over and done with. There’s nothing you can do now to change what has already happened. If you spend time worrying about it, you’ll lose sight of the present and stumble into a cloudy future. You can’t go back and make a new start, but you can start right now and make a brand new ending.

This was the first instance located by QI, but the saying can be phrased in many ways; hence, earlier instances may exist. This entry represents a snapshot of what QI has learned, and other researchers may build on this information in the future.

Here are additional selected citations in chronological order.

Continue reading


  1. 1982, Rejection by James R. Sherman, Chapter: How to Survive Rejection, Quote Page 45, Published by Pathway Books, Golden Valley, Minnesota. (Verified with scans)

Attitude Is a Little Thing That Makes a Big Difference

Winston Churchill? Theodore Roosevelt? Zig Ziglar? Anonymous?

churchillzig02Dear Quote Investigator: I work in an office where they hang inspirational posters on the wall. The caption of one sign credits the following words to the master orator Winston Churchill:

Attitude is a little thing that makes a big difference.

I think that the person who created the poster knows that a distinguished attribution is a little thing that can make a big difference in the perception of a quotation. But this ascription seems laughably unlikely. Could you examine this saying?

Quote Investigator: This expression is not listed in “Churchill by Himself”, a comprehensive collection of Churchill quotations, 1 and QI has not located any substantive evidence linking the statement to him.

Writers have been deploying sentences that emphasized the contrast between a “little thing” and a “big difference” for more than one-hundred years. Here is an example in a letter about photography printed in Recreation magazine in 1895: 2

In our High School Scientific Association we founded an amateur photographic club, of which I was elected president, and we have pecks of fun out of it. Some of us learned, in a short time, that “little things make a big difference in the wonderful art of photography.”

Here is an example in 1920 from a book by an advertising specialist: 3

In the offices of most newspapers and many magazines there simply isn’t time to fuss over the little things that make such a big difference in the appearance of advertisements.

In 1977 a famous motivational writer and speaker named Zig Ziglar wrote a comment about attitude in his popular book “See You at the Top” that matched the saying under investigation: 4

Attitude is the “little” thing that makes the big difference. The story of life proves that it is often the minute things that spell the differences between triumph and tragedy, success and failure, victory or defeat. For example, if you call a girl a kitten, she will love you. Call her a cat and you’re in trouble.

Here are additional selected citations in chronological order.

Continue reading


  1. 2008, Churchill by Himself: The Definitive Collection of Quotations, Edited by Richard Langworth, PublicAffairs, New York.
  2. 1895 May, Recreation, Editor and Manager George O. Shields, (Letter to the editor from Paul A. Ulrich), Volume 2, Number 5, Quote Page 390, Column 2, Published by G.O. Shields (Coquina), New York. (Google Books full view) link
  3. 1920, Making Advertisements and Making Them Pay by Roy S. Durstine (Roy Sarles Durstine), Quote Page 164, Charles Scribner’s Sons, New York. (Google Books full view) link
  4. 1977, See You at the Top by Zig Ziglar, Segment Five: Attitude: Chapter One, Quote Page 204, (Twenty-seventh printing in January 1982), Pelican Publishing Company, Gretna, Louisiana. (Verified on paper)