George Bernard Shaw? Gloria Steinem? W.H. Auden? Leo Rosten? Apocryphal?
Dear Quote Investigator: A style, jingle, gif, graffito, saying, or idea that rapidly mutates and propagates through a culture and achieves popularity is called a “meme” nowadays. The coinage of “meme” was based on “gene”, but a different biological metaphor was employed in the past. Here are two statements that have been attributed to the influential playwright George Bernard Shaw.
- Fashions are induced epidemics.
- A fashion is nothing but an induced epidemic.
Would you please help me to find a citation together with the correct phrasing?
Quote Investigator: George Bernard Shaw’s play “The Doctor’s Dilemma” was first staged in 1906. Shaw published the text of the play combined with a preface in 1911. A section of the preface titled “Fashions and Epidemics” cogently discussed fads in clothing and in medical procedures: 1
A demand, however, can be inculcated. This is thoroughly understood by fashionable tradesmen, who find no difficulty in persuading their customers to renew articles that are not worn out and to buy things they do not want. By making doctors tradesmen, we compel them to learn the tricks of trade; consequently we find that the fashions of the year include treatments, operations, and particular drugs, as well as hats, sleeves, ballads, and games.
Tonsils, vermiform appendices, uvulas, even ovaries are sacrificed because it is the fashion to get them cut out, and because the operations are highly profitable. The psychology of fashion becomes a pathology; for the cases have every air of being genuine: fashions, after all, are only induced epidemics, proving that epidemics can be induced by tradesmen, and therefore by doctors.
Below are additional selected citations in chronological order.
- 1911, The Doctor’s Dilemma with Preface on Doctors by Bernard Shaw, Fashions and Epidemics, Start Page lxxii, Quote Page lxxii, Brentano’s, New York. (Verified with scans) ↩