Tag: John Wanamaker

One-Half the Money I Spend for Advertising Is Wasted, But I Have Never Been Able To Decide Which Half

John Wanamaker? William Hesketh Lever? William Hulme Lever? Lord Leverhulme? William Wrigley Jr.? John T. Dorrance? Robert C. Ogden? George Washington Hill? Roy L. Smith? David Ogilvy? Anonymous?

Dear Quote Investigator: Readers often ignore advertisements, but sometimes ads decisively influence purchasing decisions. A business mogul once humorously commented on this hit-or-miss quality. Here are two versions:

Half the money I spend on advertising is wasted, and the trouble is I don’t know which half.

Fifty cents out of every dollar I spent for advertising was wasted, but I could never be sure which fifty cents it was.

This saying has been attributed to U.S. department story magnate John Wanamaker and to English industrialist William Hesketh Lever (Lord Leverhulme). Would you please explore this topic?

Quote Investigator: The earliest match known to QI occurred within a 1919 speech delivered at a bible conference held in Indiana. Reverend Roy L. Smith spoke about “The Salesmanship of Preaching”, and he ascribed the saying to Wanamaker. Boldface added to excerpts by QI:[1]1919, Winona Echoes: Addresses Delivered at the Winona Bible Conference, Held in Winona Lake, Indiana in August 1919, The Salesmanship of Preaching by Reverend Roy L. Smith, Start Page 333, Quote … Continue reading

John Wanamaker once said, “I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.”

Wanamaker died in 1922 when he was 84 years old. QI has been unable to find a direct citation to a written or spoken instance from Wannamaker; hence, this ascription remains uncertain. Nevertheless, Wannamaker is currently the leading candidate.

Below are additional selected citations in chronological order.

Continue reading One-Half the Money I Spend for Advertising Is Wasted, But I Have Never Been Able To Decide Which Half

References

References
↑1 1919, Winona Echoes: Addresses Delivered at the Winona Bible Conference, Held in Winona Lake, Indiana in August 1919, The Salesmanship of Preaching by Reverend Roy L. Smith, Start Page 333, Quote Page 333, Published by Authority of Winona Publishing Society. (Google Books Full View) link

The Customer Is Always Right

Marshall Field? Harry Gordon Selfridge? John Wanamaker? César Ritz? Anonymous?

Dear Quote Investigator: There is a famous customer service slogan that has been highlighted by several business people. Here are two versions:

The customer is always right.
The customer is never wrong.

Do you know who created this motto?

Quote Investigator: The earliest close match located by QI and fellow researcher Barry Popik appeared in an article about the retailer Marshall Field of Chicago that was published in “The Boston Sunday Herald” and “The Boston Globe” in September 1905. The original text used the spelling “employe” instead of “employee”. Boldface has been added to excerpts:[1]1905 September 03, The Sunday Herald (Boston Herald), Section: Women’s Section, America’s Biggest Taxpayer Is a Merchant Prince of Chicago: Leads Country’s Big Taxpayers, Quote Page … Continue reading[2] 1905 September 24, Boston Daily Globe, He Shares the Public Burden: Marshall Field of Chicago Pays $750,000 Taxes a Year, Quote Page 41, Boston, Massachusetts. (ProQuest)

Every employe, from cash boy up, is taught absolute respect for and compliance with the business principles which Mr. Field practices. Broadly speaking, Mr. Field adheres to the theory that “the customer is always right.” He must be a very untrustworthy trader to whom this concession is not granted.

Based on current knowledge QI would tentatively ascribe the adage to Marshall Field. He was definitely central to its early popularization, but it was not certain whether he coined the expression. He may have heard it from another retailer or even an angry customer, and he decided to adopt it. Searchable electronic databases of periodicals and books continue to grow, and in the future additional illuminating citations may be located.

This entry was constructed by request to present the most up-to-date research results for the journalist Forrest Wickman of Slate in October 2015.

Here are additional selected citations in chronological order.

Continue reading The Customer Is Always Right

References

References
↑1 1905 September 03, The Sunday Herald (Boston Herald), Section: Women’s Section, America’s Biggest Taxpayer Is a Merchant Prince of Chicago: Leads Country’s Big Taxpayers, Quote Page 10, Column 2, Boston, Massachusetts. (GenealogyBank)
↑2 1905 September 24, Boston Daily Globe, He Shares the Public Burden: Marshall Field of Chicago Pays $750,000 Taxes a Year, Quote Page 41, Boston, Massachusetts. (ProQuest)