Quote Origin: One-Half the Money I Spend for Advertising Is Wasted, But I Have Never Been Able To Decide Which Half

John Wanamaker? William Hesketh Lever? William Hulme Lever? Lord Leverhulme? William Wrigley Jr.? John T. Dorrance? Robert C. Ogden? George Washington Hill? Roy L. Smith? David Ogilvy? Anonymous? Question for Quote Investigator: Readers often ignore advertisements, but sometimes ads decisively influence purchasing decisions. A business mogul once humorously commented on this hit-or-miss quality. Here are …

No One in This World Has Ever Lost Money by Underestimating the Intelligence of the Great Masses of the Plain People

H. L. Mencken? Louis B. Mayer? Arthur L. Mayer? David Ogilvy? P. T. Barnum? Apocryphal? Dear Quote Investigator: A sardonic comment about the general public has been credited to the famous journalist curmudgeon H. L. Mencken. Here are two versions: (1) No one ever went broke underestimating the intelligence of the American public. (2) Nobody …

Never Write an Advertisement Which You Wouldn’t Want Your Own Family To Read

Creator: David Ogilvy, influential advertising executive who founded the top firm Ogilvy & Mather Context: In 1963 Ogilvy published the best-seller “Confessions of an Advertising Man” which included the following advice:[1] 1963, Confessions of an Advertising Man by David Ogilvy, Chapter 5: How to Build Great Campaigns, Quote Page 99, Atheneum, New York. (Verified with …