One-Half the Money I Spend for Advertising Is Wasted, But I Have Never Been Able To Decide Which Half

John Wanamaker? William Hesketh Lever? William Hulme Lever? Lord Leverhulme? William Wrigley Jr.? John T. Dorrance? Robert C. Ogden? George Washington Hill? Roy L. Smith? David Ogilvy? Anonymous? Dear Quote Investigator: Readers often ignore advertisements, but sometimes ads decisively influence purchasing decisions. A business mogul once humorously commented on this hit-or-miss quality. Here are two …

When Two Men in Business Always Agree, One of Them Is Unnecessary

William Wrigley Jr.? Ezra Pound? Henry Ford? Apocryphal? Dear Quote Investigator: Constructive debate about future plans is essential in a responsive and vibrant company. Here are three versions of a popular business adage: When two men in a business always agree, one of them is unnecessary. When two men in business always agree, one of …