MacGuffin Is the Term We Use To Cover All that Sort of Thing: To Steal Plans or Documents, or Discover a Secret, It Doesn’t Matter What It Is

Alfred Hitchcock? Elbert Hubbard? Theodore Parker? François Truffaut?

Dear Quote Investigator: The influential English film director Alfred Hitchcock employed the term MacGuffin when he discussed the plots of his movies. He also told a peculiar story to explain the meaning of the term. Would you please explore this topic?

Quote Investigator: In 1967 the prominent director François Truffaut published a volume containing an extensive interview he had conducted with Alfred Hitchcock. While discussing Hitchcock’s film “Foreign Correspondent” Truffaut mentioned that the plot hinged on a secret known to an elderly gentleman:[ref] 1967, Hitchcock by François Truffaut with the Collaboration of Helen G. Scott, Quote Page 98, Simon and Schuster, New York. (Verified with hardcopy)[/ref]

A.H. That secret clause was our “MacGuffin.” I must tell you what that means.
F.T. Isn’t the MacGuffin the pretext for the plot?
A.H. Well, it’s the device, the gimmick, if you will, or the papers the spies are after.

Hitchcock elaborated on the meaning of MacGuffin:

So the “MacGuffin” is the term we use to cover all that sort of thing: to steal plans or documents, or discover a secret, it doesn’t matter what it is. And the logicians are wrong in trying to figure out the truth of a MacGuffin, since it’s beside the point. The only thing that really matters is that in the picture the plans, documents, or secrets must seem to be of vital importance to the characters. To me, the narrator, they’re of no importance whatever.

Hitchcock presented a curious tale to help explain the origin of the term. Emphasis added to excerpts by QI:

It might be a Scottish name, taken from a story about two men in a train. One man says, “What’s that package up there in the baggage rack?” And the other answers, “Oh, that’s a MacGuffin.” The first one asks, “What’s a MacGuffin?”

“Well,” the other man says, “it’s an apparatus for trapping lions in the Scottish Highlands.” The first man says, “But there are no lions in the Scottish Highlands,” and the other one answers, “Well then, that’s no MacGuffin!” So you see that a MacGuffin is actually nothing at all.

QI conjectures that the story above evolved from a humorous anecdote about an imaginary mongoose, and the term MacGuffin was derived from mongoose.

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Every Society Honors Its Live Conformists, and Its Dead Troublemakers

Mignon McLaughlin? Marshall McLuhan? Wayne Dyer? Anonymous?

Dear Quote Investigator: History books laud unconventional thinkers and eccentric characters who faced hardships during their lifetimes. An adage expressing this notion has been credited to magazine editor Mignon McLaughlin and media theorist Marshall McLuhan. Here are two versions:

  • The world values live conformists and dead rebels.
  • Society honors its living conformists and its dead troublemakers.

Would you please explore this saying?

Quote Investigator: The earliest close match known to QI appeared in “The Neurotic’s Notebook” by Mignon McLaughlin in 1963. The compendium contained quips, adages, and observations such as the following three. Emphasis added to excerpts by QI:[ref] 1963, The Neurotic’s Notebook by Mignon McLaughlin, Chapter 7: Politics, Arts, Professions, Quote Page 72, The Bobbs-Merrill Company, Indianapolis, Indiana. (Verified with scans)[/ref]

The works of Herman Wouk seem written by two different men: one who creates a set of characters, and another who turns on them.

Every society honors its live conformists, and its dead troublemakers.

An artist usually has no friends except other artists, and usually they do not like his work.

McLaughlin worked as a writer and editor at magazines such as “The Atlantic Monthly”, “Glamour”, and “Vogue” for decades from the 1940s to the 1970s.

The attribution to Marshall McLuhan is spurious. It may have originated when someone confused the names McLaughlin and McLuhan. Alternatively, the mistake may have been catalyzed by textual proximity. Further details accompany the 2004 citation given further below.

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They Who Are of Opinion that Money Will Do Everything, May Very Well Be Suspected To Do Everything for Money

Benjamin Franklin? George Savile? Apocryphal? Anonymous

Dear Quote Investigator: A popular technique in rhetoric consists of repeating a clause while permuting the words. For example:

  • Money will do everything for you.
  • You will do everything for money.

Apparently, statesman Benjamin Franklin contended that a belief in the first clause led individuals to follow the guidance of the second. Would you please explore this topic?

Quote Investigator: Benjamin Franklin did include a matching statement in one of his famous almanacs, but the saying was already in circulation.

The earliest evidence known to QI appeared in a 1750 volume by the English nobleman George Savile, 1st Marquis of Halifax. The book included a section called “Political, Moral, and Miscellaneous Thoughts and Reflections” that contained items such as the following. The word “everything” was written as two words. Emphasis added to excerpts by QI:[ref] 1750, A Character of King Charles the Second: And Political, Moral, and Miscellaneous Thoughts and Reflections by the George Savile, Marquis of Halifax, Section: Of Money, Start Page 145, Quote Page 145 and 146, Printed for J. and R. Tonson and S. Draper, London. (Google Books Full View) link [/ref]

If Men considered how many Things there are that Riches cannot buy, they would not be so fond of them.

Money in a Fool’s Hand exposeth him worse than a pyed Coat

They who are of opinion that Money will do every thing, may very well be suspected to do every thing for Money.

Savile had died in 1695 many years before publication. A note at the beginning of the manuscript stated that the original document had been held by Savile’s grand-daughter Dorothy, Countess of Burlington.

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Quote Origin: The Capitalists Will Sell Us the Rope with Which We Will Hang Them

Vladimir Lenin? Joseph Stalin? Karl Marx? George Racey Jordan? Samuel E. Keeble? S. Dmitrijewski? Aleksandr Solzhenitsyn? Apocryphal?

Illustration of tangled rope from Unsplash

Question for Quote Investigator: A quotation about imprudent greed and near-sightedness has been attributed to three prominent communists: Vladimir Lenin, Joseph Stalin, and Karl Marx. Here are three versions of the statement:

  • The Capitalists will sell us the rope with which we will hang them.
  • When it comes time to hang the capitalists, they will sell us the rope.
  • The last capitalist we hang shall be the one who sold us the rope.

Would you please explore the provenance of this saying?

Reply from Quote Investigator: The earliest strong match located by QI appeared in 1955 within a periodical called “The Commonwealth: Official Journal of the Commonwealth Club of California”. The club is a non-profit public affairs organization. The quotation appeared as a filler item. Emphasis added to excerpts by QI:1

Lenin wrote, “When it comes time to hang the capitalists, they will vie with each other for the rope contract.”
—Major George Racey Jordan

Jordan was a U.S. military officer who became a fierce anti-communist. Lenin had died in 1924; hence, the 1955 date was quite late. No documentary source was specified, and multiple researchers have been unable to find a match in Lenin’s writings. The Congressional Research Service did report a thematically pertinent passage ascribed to Lenin. Details are given further below.

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The Purpose of Life Is To Be Defeated by Greater and Greater Things

Rainer Maria Rilke? Tim O’Reilly? Louise Bogan? Robert Bly? Apocryphal?

Dear Quote Investigator: A recent book by technology guru and computer book publisher Tim O’Reilly contained the following appeal:[ref] 2017, WTF?: What’s the Future and Why It’s Up to Us by Tim O’Reilly, Chapter 16: Work on Stuff That Matters, Quote Page 352 and 353, HarperCollins Publishers, New York. (Amazon Look Inside)[/ref]

Pursue something so important that even if you fail, the world is better off for you having tried.

O’Reilly illustrated this idea by referring to a resonant poem by Rainer Maria Rilke based on an episode from the Book of Genesis. Jacob wrestled with a transcendent angelic figure and was defeated, but he was also strengthened. O’Reilly offered the following compressed reading of the poem:

What we fight with is so small, and when we win, it makes us small. What we want is to be defeated, decisively, by successively greater things.

Would you please help me to find this piece by Rilke?

Quote Investigator: In 1901 the monthly journal “Deutsche Arbeit” (“German Labor”) published a work by Rainer Maria Rilke under the title “Gedicht” (“Poem”). The following was the final verse. Emphasis added to excerpts by QI:[ref] 1901 October, Deutsche Arbeit: Monatichrift sür das geistige Leben der Deutichen in Böhmen, (German Labor: Monthly for the Spiritual Life of the Germans in Bohemia), Volume 1, Gedicht (Poem) by Rainer Maria Rilke, Start Page 19, Quote Page 20, Verlag von Georg D. W. Callwey in München, Germany. (Google Books Full View) link [/ref]

Wen dieser Engel überwand,
Welcher so oft auf Kampf verzichtet,
Der geht gerecht und aufgerichtet
Und groß aus seiner harten Hand,
Die sich, wie formend, an ihn schmiegte.
Die Siege laden ihn nicht ein;
Sein Wachstum ist: Der Tiefbesiegte
Von immer Größerem zu sein.

The poem was translated by poet Robert Bly in 1981, and these were the last three lines:[ref] 2001, Who Lives Better Than We Do? Poems by Reggie Marra, Epigraph on title page, (Acknowledgement to “The Man Watching” of “Selected Poems of Rainer Maria Rilke”, edited and translated by Robert Bly, 1981), From the Heart Press: An Imprint of Integral Journeys for Pilgrims, Poets, Fools and Saints, New Milford, Connecticut. (Google Books Preview)[/ref]

Winning does not tempt that man.
This is how he grows: by being defeated, decisively,
by constantly greater beings.

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Between Stimulus and Response There Is a Space. In That Space Is Our Power To Choose Our Response

Viktor E. Frankl? Stephen R. Covey? Rollo May? Thomas Walton Galloway? Sheldon P. Stoff? B. F. Skinner? Anonymous?

Dear Quote Investigator: It is possible to control ones reactions and feelings even when one is faced with frightening hardships. The psychiatrist Viktor E. Frankl has been credited with the following:

Between stimulus and response there is space.
In that space is our power to choose our response.
In our response lies our growth and our freedom.

I doubt this ascription because no one provides a proper citation. What do you think?

Quote Investigator: Researchers have been unable to find this passage in the works of Viktor E. Frankl.

Instead, the words were popularized by the influential motivational author Stephen R. Covey; however, he disclaimed authorship. Covey stated that he read the passage in a book while he was on sabbatical in Hawaii, but he was unable to recall the name of the book or the author. Also, the precise phrasing employed by Covey varied over time. He may have been reading an article by the influential psychologist Rollo May. Details for this hypothesis are given further below.

An intriguing thematic precursor appeared in the 1917 book “The Use of Motives in Teaching Morals and Religion” by Thomas Walton Galloway. Emphasis added to excerpts by QI:[ref] 1917 Copyright, The Use of Motives in Teaching Morals and Religion by Thomas Walton Galloway (Professor of Zoology, Beloit College), Chapter 3: Some Essential Natural Elements in Education, Discussion of Figure 3, Quote Page 40, The Pilgrim Press, Boston, Massachusetts. (HathiTrust Full View) link [/ref]

Personality has three main parts: (1) the receiving portion (receptors) that looks out on stimuli (attention and appreciation are its great functions); (2) a responding side (effectors) that looks toward behavior or response; and (3) that which lies between stimulus and response whose function is to correlate and adjust behavior to stimulus. This third region is where our real personal values lie. This is where we grow most.

QI believes that the top candidate for Covey’s reading material was an article within a 1963 collection called “Behavioral Science and Guidance: Proposals and Perspectives”. The article titled “Freedom and Responsibility Re-Examined” was authored by the psychologist Rollo May. The following passage discussed “freedom” and a “pause”. Emphasis added to excerpts by QI:[ref] 1963, Behavioral Science and Guidance: Proposals and Perspectives edited by Esther Lloyd-Jones and Esther M. Westervelt, Article: Freedom and Responsibility Re-Examined by Rollo May, Start Page 95, Quote Page 103, Bureau of Publications, Teachers College, Columbia University, New York. (HathiTrust Full View) link [/ref]

Freedom is thus not the opposite to determinism. Freedom is the individual’s capacity to know that he is the determined one, to pause between stimulus and response and thus to throw his weight, however slight it may be, on the side of one particular response among several possible ones.

The words above differed from Covey’s, but an inexact recollection may have led Covey to paraphrase May’s notion.

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Quote Origin: I Would Carry Away the Fire

Jean Cocteau? André Fraigneau? Harold Acton? Ned Rorem? Apocryphal?

Question for Quote Investigator: A top literary figure whose home was packed with valuable manuscripts and art objects was once asked to choose a favorite item. A vivid and heartbreaking scenario was proposed by an interviewer. The reply described the perfect salvation:

Suppose flames were consuming your home and time was precious. What one thing would you carry away?

I would carry away the fire.

The discourse above is approximate because I do not recall the exact phrases. Taking the fire would save the valuable items. In addition, the action alludes to Promethean inspiration. Would you please help me to identify the interview participants and a citation?

Reply from Quote Investigator: In 1951 André Fraigneau conducted a series of radio interviews with Jean Cocteau. Transcripts of the discussion were published in 1965 and again in 1988 in a volume titled “Entretiens: Jean Cocteau et André Fraigneau”. Here is an excerpt from the French dialog. Emphasis added by QI:1

André Fraigneau. — Parmi ces objets il y en a bien certains auxquels vous tenez particulièrement? Si par exemple, je ne sais pas, enfin, s’il y avait le feu chez vous, quel est l’objet que vous préféreriez et que vous emporteriez ?

Jean Cocteau. — S’il y avait le feu chez moi ?

André Fraigneau. — Oui.

Jean Cocteau. — Je crois que j’emporterais le feu.

Here is one possible English translation of the dialog:

André Fraigneau. — Among these objects there must be some that you are particularly attached to? If, for example, I don’t know, well, if there was a fire in your home, which object would you prefer, which object would you take with you?

Jean Cocteau. — If there was a fire in my home?

André Fraigneau. — Yes.

Jean Cocteau. — I believe I would take the fire.

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Let Them Know the Truth, and the Country Is Safe

Abraham Lincoln? Apocryphal?

Dear Quote Investigator: The Newseum is a museum in Washington, D.C. featuring exhibits about the history of communication, the news industry, and free expression. A powerful quotation attributed to Abraham Lincoln is engraved into one of its walls:

Let the people know the facts, and the country will be safe.

I have been unable to locate a solid citation. Would you please help?

Quote Investigator: The earliest strong match known to QI appeared in the “Boston Morning Journal” of Boston, Massachusetts on April 17, 1865 a couple days after Lincoln’s death on April 15th. A letter writer identified as “E. K.” reported that he had spoken to Lincoln in July 1864, and E. K. presented remarks he ascribed to Lincoln. Emphasis added to excerpts by QI:[ref] 1865 April 17, Boston Morning Journal, The Death of President Lincoln, Message to the Editor of The Boston Journal, Quote Page 3, Column 2, Boston, Massachusetts. (Verified with scans of microfilm from Boston Public Library)[/ref]

Many of his best friends had deserted him, and were talking of an opposition convention to nominate another candidate; and universal gloom was among the people. The North was tired of the war, and supposed an honorable peace attainable, Mr. Lincoln knew it was not—that any peace at that time would be only disunion. Speaking of it, he said: “I have faith in the people. They will not consent to disunion. The danger is, they are misled. Let them know the truth, and the country is safe.”

QI hypothesizes that the modern quotation evolved from the statement above. Here is a list of variant expressions together with citation dates:

1865: Let them know the truth, and the country is safe.
1907: Let the people know the truth, and the country is safe.
1920: Let the people know the truth and the country will be safe.
1944: Let the people know the facts and the country will be saved.
1969: Let the people know the facts and the country will be safe.

The list above represents a snapshot of current findings, and earlier citations for variants may be uncovered by future researchers. Additional details appear below in chronological order.

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The Single Most Important Fact, Perhaps, of the Entire Movie Industry: Nobody Knows Anything

William Goldman? Will Rogers? Kevin Smith? Gus Van Sant? Robert Towne? Anonymous?

Dear Quote Investigator: Predicting the box office success of a forthcoming movie is apparently impossible. It is also difficult to anticipate the critical response. These challenges are encapsulated in a Hollywood adage of exasperation:

Nobody knows anything.

Would you please explore the provenance of this saying?

Quote Investigator: William Goldman wrote the screenplays for Butch Cassidy and the Sundance Kid (1969), The Stepford Wives (1975), All the President’s Men (1976), Marathon Man (1976), The Princess Bride (1987) and other significant films. In 1983 he published “Adventures in the Screen Trade: A Personal View of Hollywood and Screenwriting” which included the following passage. Emphasis added to excerpts by QI:[ref] 1983, Adventures in the Screen Trade: A Personal View of Hollywood and Screenwriting by William Goldman, Chapter One: The Powers That Be, Quote Page 39, Warner Books, New York. (Verified with hardcopy)[/ref]

The “go” decision is the ultimate importance of the studio executive. They are responsible for what gets up there on the silver screen. Compounding their problem of no job security in the decision-making process is the single most important fact, perhaps, of the entire movie industry:

NOBODY KNOWS ANYTHING.

Interestingly, the famous humorist Will Rogers who suffered financial setbacks in the film world made a similar observation in a 1928 essay that was reprinted in his autobiography:[ref] 1949, Autobiography of Will Rogers, Selected and Edited by Donald Day, Chapter 13: It’ll Take Two Generations to Sweep Up the Dirt, (The passage appeared between entries dated September 2 and September 6, 1928), Quote Page 184, Houghton Mifflin Company, Boston, Massachusetts. (Verified with scans)[/ref]

I can’t write about the movies for I don’t know anything about them, and I don’t think anybody else knows anything about them.

It’s the only business in the world that nobody knows anything about. Being in them don’t give any more of an inkling about them than being out of them.

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The Future Belongs to Those Who Believe in the Beauty of Their Dreams

Eleanor Roosevelt? Addie Philko? Thomas Malory? Apocryphal? Anonymous?

Dear Quote Investigator: A popular motivational statement has been attributed to the social activist and former First Lady Eleanor Roosevelt:

The future belongs to those who believe in the beauty of their dreams.

I have been unable to find a solid citation. What do you think?

Quote Investigator: Prominent researchers such as Ralph Keyes,[ref] 2006, The Quote Verifier by Ralph Keyes, Quote Page 97-98 and 298, St Martin’s Griffin, New York. (Verified on paper)[/ref] Fred R. Shapiro,[ref] 2006, The Yale Book of Quotations by Fred R. Shapiro, Section: Eleanor Roosevelt, Quote Page 644, Yale University Press, New Haven. (Verified with hardcopy) [/ref] and Barry Popik[ref] Website: The Big Apple, Article title: “The future belongs to those who believe in the beauty of their dreams”, Date on website: December 04, 2012, Website description: Etymological dictionary with more than 10,000 entries. (Accessed barrypopik.com on February 10, 2018) link [/ref] have been unable to find a substantive link to Eleanor Roosevelt who died in 1962.

The earliest strong match located by QI occurred in 1978 within a classified advertisement published in “The Surrey Leader” of Surrey, British Columbia, Canada. Emphasis added to excerpts by QI:[ref] 1978 March 15, The Surrey Leader, Classified Ads: Help Wanted, Quote Page 10, Column 5, Surrey, British Columbia, Canada. (Newspapers_com)[/ref]

Do your dreams for the future get put off year after year? Let us show you our exciting business you run from your home to give you the income to make these dreams a reality. The future belongs to those who have the courage to believe in the beauty of their dreams.

The expression above mentioned “courage” and was slightly more complicated than the target quotation. The ad copy writer was unidentified, and QI hypothesizes that the statement was already in circulation in 1978 without attribution. The modern saying was credited to Eleanor Roosevelt by 1986 as shown in the citation listed further below.

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